A Beautiful Idea for Some Ugly Produce

5-Fruits-et-Légumes-Moches-par-jourTake a look at French supermarket Intermarché’s brilliant strategy at reducing food waste:

Effectively, the French grocery store bought the ugly produce their vendors would usually discard and sold it for 30% less. To convince people that ugly fruits and vegetables could be just as good as beautiful ones, they made soup and juice from the lackluster produce and handed them out as samples.

To everyone’s surprise, the fruits and vegetables now sell out regularly.

 

Now isn’t that a beautiful idea?

4 thoughts on “A Beautiful Idea for Some Ugly Produce”

  1. Reblogged this on Wholesome & Delicious and commented:
    An idea with a heart, can’t believe that they would have to “buy” food that would be thrown away, when the big business has a huge gain! Oh well, it’s not a perfect world, but what achieved is “perfect”! Great idea indeed!

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